Day 4 Pensole FNPlatform

We started the fourth day at Pensole by pinning up our sketches on the wall, followed by an inspiring  morning talk with DE (wearing OG "banned"AJ1).  We gathered around with note books in hand while DWayne gave us some key things to think about.

The key things were be better than you were yesterday, have daily goals and documenting our work. After the dialogue, we dove right into getting educated on  storytelling, packaging,branding etc. The word got around DE was doing lectures so we were joined by a hand full of Zappos employees.

After the lecture we began working and flushing out more ideas on our pencil and paper.
We gave each other feedback and took our concepts a step further.

The good folks at Big Ern's brought us lunch. So we took some time to enjoy the food and each other. After lunch we got back to it for another 4 hours!

I have to say it was a good  productive day for all of us but we had more work to do once we got back to the hotel room.