Thursday, January 23, 2014

Day 1 Pensole FNPlatform



Day 1 Pensole:

Welcome to Pensole FN platform challenge. 
Pensole steps in to The Stitch Factory located in downtown Las Vegas.

Day one started with introductions, we were assigned partners and given the name of the category we were designing in.



Rachel and Jen from The Stitch Factory brought us lunch that was catered courtesy of 
BIG ERN's BBQ. The food was Delicious... Thank you!




Rachel then took us on a tour of the stitch factory and parts of the new Downtown Project.



We discussed briefs and the importance of knowing why and who we are designing for. At the end of the day we were asked to research on the brand and have a new direction for it by morning. Pensole has started and we will identify the problem, find the solution and make it better.

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